NinjaWeb5 intercepts HTML responses at the edge, evaluates rules against request context, applies targeted transformations, and returns modified output to the browser — without touching origin code.
Define WHEN, WHERE and WHAT to transform. Match by URL, context, headers or any request attribute.
Logic layerInject structured values into rule execution — prices, variants, flags, geo data, user attributes.
Data layerRun custom transformation logic — rewrite nodes, extract values, apply conditional modifications.
Transform layerExecute changes at delivery time, before the response reaches the browser. Origin stays untouched.
Execution layerTeams use NinjaWeb5 to control exactly what gets delivered — from metadata and markup to full page transformations — without touching backend code or triggering deployments. The same rule engine powers SEO, QA, security, personalization, and experimentation from one centralized place.
See what you can buildEvaluate conditions against any request signal and trigger precise actions on matching responses.
Modify HTML responses at delivery time — before the browser receives them, after the origin sends them.
Use structured data inside rules to inject dynamic values, localized content, and audience-specific output.
Run custom JavaScript logic at the edge — transform markup, validate output, or call external services.
Simulate rule execution safely before going live — validate output, catch issues, and preview transformations.
Manage all delivery logic — rules, scripts, datasets — from one console across any number of sites.
A browser request hits the Ninja edge worker before reaching the origin server.
Rules are matched against URL, headers, cookies, geo, and other request signals.
Matching rules trigger actions — scripts run, datasets inject values, markup transforms.
The transformed response is returned to the browser — fast, accurate, and without origin changes.
NinjaWeb5 sits between the browser and the origin server and governs how HTML is delivered. Every request passes through the Ninja edge layer where rules are evaluated and transformations applied — before the response ever reaches the user.
User request
Rules · Scripts · Datasets
Your server
Modify delivery without touching origin code or triggering backend deployments.
Deploy changes in minutes. Rules go live without code reviews or release cycles.
Control delivery behavior across all sites from one console, one rule set.
Write once, apply everywhere. Reuse logic across different sites, paths, and audiences.
Dynamic meta tags, schema injection, and edge SEO experiments without origin changes.
Learn moreScript control, policy enforcement, and risky markup detection at the delivery layer.
Learn moreBanners, layout tweaks, and content block changes delivered without touching templates.
Learn moreTitle tests, CTA variations, and layout experiments with rule-based traffic splitting.
Learn moreAnd more — all powered by the same edge execution engine.
Explore all SolutionsStart with Starter and apply your first rule at the edge in minutes.